Liqsci
Project details
Liq-Sci seeks to develop precise but non-invasive procedures, aiming to reduce uncertainty and distress for patients.A biotech technology for detecting cancer using liquid biopsies involves analyzing a patient's blood or other bodily fluids to identify markers indicative of the disease.
The challenge
Translate technical climate science and carbon reporting into a clear, trustworthy digital presence.
Create a compelling narrative that balances scientific depth with human-centered storytelling.
Ensure the site is highly legible, accessible, and mobile-responsive, supporting information-heavy content.
My role
Discovery & Messaging ā Worked with founders to define key audience segments (scientists, corporates, policy) and core messages around trust and transparency.
Information Architecture ā Structured content using intuitive navigation, clear hierarchy, and engaging content blocks (e.g., data visualizations, mission statements).
Visual Design ā Developed a clean, minimalist UI with a focus on readability: custom charts, infographics, and imagery that balance data with storytelling.
Prototyping & Responsiveness ā Built interactive prototypes and mobile-first layouts to ensure a seamless user experience across devices.
Developer Handoff ā Delivered details, specs, and a lightweight design system for typography, color, and layout modules, ensuring visual consistency.
The outcome
Launched a polished institutional site that positions LiqSci as a credible and transparent player in climate tech.
Strengthened stakeholder trust through readability, clarity, and data visual integrity.
Delivered a website foundation ready for future content expansion and continued impact narrative.
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