Biotimize
Project details
Founded in 2016 in São Paulo - Brazil, with the mission of transforming lives through biotechnology, enabling ideas, treatments, and dreams to become reality, Biotimize was born from the desire of its founders of making Brazil a heated place for biotechnology in the world.
Client
Biotimize
Project
Biotimize institutional website
Services
Webdesign
Year
2023
Credits
Website ↗ (Latam domain only)
The challenge
Communicate complex, technical biotech concepts in a clear, visually engaging way for a broad audience (investors, academics, and general public).
Reflect the brand’s mission of transforming dreams into reality — through visual storytelling and emotional resonance.
Create a site structure that’s intuitive and scalable, suitable for both desktop and mobile users.
My role
Discovery & Strategy – Collaborated with founders to define core messaging, brand tone, and target audience needs.
Information Architecture – Designed a clear site map and content hierarchy to guide user attention effectively.
Visual Design – Crafted a modern, clean UI that balances scientific credibility with visual warmth — including custom layouts, typography, and imagery.
Prototyping & Responsiveness – Built interactive prototypes and responsive layouts to ensure seamless mobile and desktop experiences.
Developer Handoff – Delivered annotated design specs and assets, ensuring a smooth transition to development.
The outcome
Launched an institutional website that presents Biotimize as a capable and trustworthy biotech innovator.
Enhanced user trust and professional brand perception through clean, accessible design and messaging.
Delivered a scalable, modular website foundation for future content growth.
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